Back to Samantha McDermott

Samantha McDermott

Selected Media & Communications Work

A portfolio of executive roundtables, press releases, media coverage, and thought leadership spanning aerospace, healthcare technology, legal services, and hospitality.

The Work Behind the Credentials

The examples below include executive roundtables, press releases, interviews and thought leadership in aerospace, healthcare technology, legal services and hospitality. Samantha's role varied by engagement, including interviewer, writer, spokesperson and media contact.

3

Published executive roundtables

10+

Press releases on national wire

6

Industries covered

NASA · FDA · Microsoft

Organizations featured

Executive Roundtable

Orange County Business Journal

2015

Innovation in Orange County

Interviewer

Samantha served as interviewer for a published executive roundtable on regional innovation, clean technology, and intellectual property. Participants included the Executive Director of UC Irvine's Institute for Innovation, the President of CleanTech OC, and senior partners from Stradling's Corporate and IP practices.

InnovationClean TechnologyIntellectual PropertyRegional EconomyView PDF
Executive Roundtable

Orange County Business Journal

2015

Cybersecurity: Legal and Practical Considerations

Interviewer

Samantha led a published executive discussion on cybersecurity, data breaches, board responsibility, business continuity, and legal exposure. Participants included the Vice President of Legal Affairs at Cylance and a Stradling shareholder and General Counsel.

CybersecurityCrisis CommunicationsBoard GovernanceRisk ManagementView PDF
Executive Roundtable

Orange County Business Journal

2015

To Sell or Not to Sell: M&A Trends in the Middle Market

Interviewer

Samantha conducted a published roundtable on mergers, acquisitions, and capital markets trends with senior leaders from Duff & Phelps Securities, Moss Adams Capital, and Stradling's Corporate Department.

M&ACapital MarketsMiddle MarketCorporate Finance
Media Coverage

Orange County Business Journal

2014

Stradling Rebrand: A Two-Year Marketing Overhaul

Subject & Spokesperson

Samantha was interviewed and quoted extensively as Stradling's Chief Marketing Officer about the firm's comprehensive rebrand. She discussed consolidating legacy logos, conducting firm-wide research, simplifying the brand to 'Stradling,' managing the digital agency, and rebuilding the website and attorney content across seven offices and more than 110 attorneys.

Brand StrategyCorporate RebrandLegal MarketingDigital Transformation
Press Release

PR Newswire

2021

FDA Clears IMS CloudVue for Mobile 3D with Patented Cinematic Rendering

Media Contact & Writer

Announced FDA Class II clearance for IMS CloudVue, positioning the company as the only entirely cloud-based, FDA-cleared provider of photorealistic cinematic rendering at the time. Included clinical validation and quotations from University of Toronto medical leadership. Samantha served as named media contact.

FDA ClearanceHealthcare TechnologyMedical ImagingCloudView source
Press Release

PR Newswire

2018

American College of Radiology Adds IMS Learning Platform to Its Suite of Tools

Media Contact & Writer

Announced that the American College of Radiology added the IMS Educational Toolkit to its technology portfolio. Samantha served as named media contact for this partnership with one of the nation's leading medical professional organizations.

Healthcare TechnologyMedical EducationPartnershipRadiology
Press Release

PR Newswire

2022

IMS Chief Technologist to Co-Present ML Findings with Microsoft Health Cloud Director at IEEE Summit

Media Contact & Writer

Positioned IMS alongside Microsoft in an international AI and machine learning research setting at the IEEE GTTR Summit in Italy. Samantha served as named media contact.

Artificial IntelligenceMachine LearningMicrosoftHealthcare
Press Release

PR Newswire

2020

IMS Announces CloudVue Integration with Microsoft's Medical Imaging Server for DICOM

Media Contact & Writer

Connected IMS directly to Microsoft's medical imaging technology, positioning CloudVue around secure cloud access, interoperability, business continuity, and artificial intelligence. Samantha served as named media contact.

MicrosoftCloudInteroperabilityBusiness ContinuityView source
Press Release

Business Wire

2020

American-Made Swift High Altitude Long Endurance UAS Completes Landmark First Flight

Media Contact & Writer

Announced the first flight of Swift's solar-powered high-altitude, long-endurance unmanned aircraft, developed with NASA involvement. Republished by Spaceport America. Samantha served as named media contact.

NASAUnmanned AircraftAerospaceFirst FlightView source
Press Release

Newswire

2019

Swift Engineering Selected for FARA Airframe Design for Sikorsky, a Lockheed Martin Company

Media Contact & Writer

Announced Swift's selection to support the RAIDER X aircraft proposed by Sikorsky for the U.S. Army's Future Attack Reconnaissance Aircraft competition. Samantha served as named media contact.

Lockheed MartinSikorskyDefenseU.S. Army
Press Release

Swift Engineering

2019

Swift UAV Services Team Assists Bahamian Ministry Support Efforts After Hurricane Dorian

Media Contact & Writer

Covered Swift's unmanned aircraft work supporting disaster assessment and recovery in the Bahamas after Hurricane Dorian, and related work in Japan involving landslide management, coastal erosion, and fire safety. Samantha served as named media contact.

Disaster ResponseUnmanned AircraftGovernmentPublic Safety
Press Release

PR Newswire

2020

Swift Tactical Systems Lands $17 Million National Drone and Services Contract

Media Contact & Writer

Announced a significant national contract involving unmanned systems and services. Samantha served as named media contact, supporting communications for a new aerospace business unit.

Defense ContractUnmanned SystemsAerospaceGovernment
Panel Moderator

City.AI Orange County

2021

Contactless AI Technology: Part 1 of 3-Part Series

Moderator

Samantha moderated the first installment of a three-part City.AI series on Contactless AI Technology, featuring speakers Joseph K. Hopkins, Al Brown, and Martin Prescher. The event was sponsored by Technossus and supported by City.AI OC Ambassadors including Neil Sahota, co-author of Own the AI Revolution. Part of Samantha's ongoing role as a City.AI Orange County Ambassador and moderator.

Artificial IntelligenceContactless TechnologyPanel ModeratorCity.AIAI for BusinessView source
Panel Moderator

City.AI Orange County

2021

The HR Revolution: Augmenting Humans with AI

Moderator

Samantha moderated a City.AI Orange County panel discussion on how AI is transforming HR and talent management, featuring EVP of Innovation at Modern Hire and co-author of Own the AI Revolution. The discussion covered people-centered AI, real-world adoption at Bank of America, Walmart, and Amazon, and the framework for successful implementation. Samantha is identified as a City.AI Ambassador and expert advisor in the technology space.

Artificial IntelligenceHR TechnologyPanel ModeratorCity.AIFuture of WorkView source
Press Release

SaJo Advisors / Auctus Global Capital Group

2020

Auctus Global Capital Sells Industry-Disruptive Portfolio Company to Medtronic

Media Contact & Writer

Samantha authored the press release announcing Medtronic's acquisition of an Auctus Global Capital Group portfolio company, led by Co-Founder and Managing Member Shiv Grewal. The transaction involved Stradling Yocca Carlson & Rauth as legal counsel. The portfolio company developed disruptive vascular disease technology with roots at UCI.

M&A CommunicationsMedical DevicesLife SciencesPress ReleaseVenture CapitalView source
Profile Interview

Poets&Quants

2016

IE-Brown Executive MBA Graduate Profile

Subject

Poets&Quants published a profile interview with Samantha following her graduation from the IE-Brown Executive MBA program. The article includes her professional background and commentary on combining Brown's humanities perspective with IE's industry-driven business education.

Executive EducationLeadershipMBABusiness Strategy
Published Article

Orange County Business Journal

2025

Built on Purpose: No Accidents. Just Strategy

Author

A branded feature in the OCBJ Family Business supplement presenting the Inn at Palm Springs turnaround as a communications and brand strategy case study, written through the voice of Gus, the hotel's Chief Vibe Officer. Includes SaJo Advisors contact information.

Brand StrategyBusiness TransformationHospitalityThought Leadership
Feature Interview

Palm Springs Preferred Small Hotels

2022

The Inn at Palm Springs: It's All About Timing

Subject & Spokesperson

A full feature interview about the acquisition and repositioning of the Inn at Palm Springs. Samantha discussed the purchase decision, property transformation, renaming, the 'Gateway to Palm Springs' identity, guest experience, and dog-friendly hospitality.

Brand RepositioningHospitalityGuest ExperienceTransformation

Organizations & Platforms

Press releases distributed through PR Newswire, Business Wire, and Newswire. Coverage published in the Orange County Business Journal, Poets&Quants, GlobeNewswire, and regional hospitality publications. Official records documented through Palm Springs International Airport Commission minutes.

Interested in Working Together?

Samantha is available for strategic communications consulting, project-based engagements, and select full-time leadership roles in communications, brand strategy, and executive advisory.